In the cut throat competition of running a small business, you will need all the information that you can get. It is important for your success that you do a thorough market research before you even start looking for your capitalization. It would be disastrous to gather to already know the movement of your market. Every market is unpredictable-subject to volatility and sudden changes due to market indicators.
In writing a business plan, an important area to focus on is your research into your intended market. You can use this information to discover all the nuances in your target market that will affect your business venture. Having a clear idea of the kind of people you will be selling your product and services to will make you ready for the next step-marketing and advertising.
Market research is comprised of two sections, primary and secondary. Primary research focuses on the data you would collect on your own. Secondary research, are published materials and data you can gather from other sources.
When writing your business plan, you will have to be very diligent in noticing down the source of your data. Ask assistance from someone who could spare some time. Be very particular on writing down everything that you gather, citing statistics and sources.
This data will be an effective tool in running your small business. You have a better idea how big your intended market is, and how much you can tap. You will see the general trend in the demand of the products and services you would like to provide.