Small Business Just Got Advertising Boost

If you have ever advertised and marketed online, you have noticed that every click-through is not worth the price paid for it. Many potentially interested web surfers often only stay on your web property 2 to 5 seconds, and it is very difficult to inform potential buyers of the attributes of your products in that small window of time. In the past companies have sent to over come this problem by various methods such as, creating flashy websites, placing critical information at the top of the page and purchasing larger numbers of ads to play the numbers game. The only problem is as time has progressed these have all been formed concepts. These days, flashy websites are a dime a dozen, visitors scan web pages, zipping right past well placed, critical information and buying large numbers of ads is expensive. Everyone is purchasing as many ads as they can afford. This intenet jockeying for advertisement position has rejected in higher ad prices due to supply and demand and the consequent raising of the barrier to quality advertising for small business owners.

Advertising, advertising, advertising, that is what grows a small business into a large business. Most small business owners find that they can not advertise in high traffic areas because the cost to do so is just too high.

Businesses that can afford the high cost of advertising online are usually better established firms. So, it is not uncommon for business owners to have a large dream held back by financial inequality.

Face it. Careful planning only gets you so far. Then you need money. The wall of "how do I get heard" appears taller than ever. Sure, small business owners can advertise on the same websites as big business, but it is a grim reality that the more money you have the better you can acquire premium advertising spots. Smaller businesses are pushed to areas that receive significantly less traffic. This makes for a disabling reality check as small business owners realize that big money accounts get the prestige and carefully thought after notoriety. Even with pay per click, search engine marketing, the small business person quickly discovers that major keywords are beyond their reach .. If they advertise on a particular high traffic word their ad will appear several pages beyond the depth most seekers are willing to dig. You see, when researchers use search engines that typically look for their interests on result pages 1 – 5 maybe 1-7, if they do not find what they are looking for, they usually try a different keyword search to locate what they are looking For. If your ad is on page 8 or 25 for that matter, your ad does not get seen. This is why conventional advertising does not work very well for small business.

Since the small business can not out bank roll the larger firms, they must out maneuver them. They must be willing to do more, not spend more while focusing on the quality of visitors as well as the quantity. I mean, making each visitor count in some form or fashion. A new advertising method, called error marketing (www. prepares the visitor to stay on your web property longer, before the visitor actually arrives on the site., Thus removing the advertising barrier for small businesses. Error marketing is placing small budget marketers on an even playing field with big business.

The "how to advertise" hurdle is one that has confused many would-be CEOs. Your product will not sell if no one knows about it and its features.

We know that the ability to gain large-scale advertising can make a product successful but the cost of gaining that large amount of exposure can be awful. A new advertising website is breaking down the barriers to small business advertising. allows small businesses to offer bounties or small cash rewards for any errors that can be found on their website. Searchers come to the website looking for errors, reading the entire website. The visitor catches the full impact of your sells pitch and helps improve your sells pitch. This greatly increases the potential that they will purchase your product. Small businesses gain a visitor that is very attentive to the offer, and will read more of your offer. After all of your website's errors are found and eliminated, the small business still receives massive amounts of traffic from visitors looking for errors.

If errors are found, owners pay the visitor a nominal fee for reporting it. In return, the owner gains massive amounts of traffic, from individuals that stay on their website longer catching the full impact of their sells pitch. The visitors are willing to read more of the site's content, thus introducing the marketer a greater opportunity to sell. A side benefit is visitors learn enough about products to tell friends. With, the advertising is cheap, plentiful, expandable and helpful in making the small businesses grow.

"I was a little discouraged at first." Says David Anderson, "I just could not find a way to break through the advertising ceiling. But since error marketing began, that ceiling has been blown apart. People dig with such commitment my ad has a better chance of being seen Of course. Of course, it is best to be on top but even the bottom ads benefit. To find errors on my website, visitors must catch the full impact of my sell pitch. I like that. " Visitors dig deep into the site for opportunities to earn money for finding errors. So it matters very little where an ad appears, it can still receive massive amounts of traffic. Visitors to the small business's websites bring with them bulging online money accounts filled with disposable cash. If they want the company's product, they can buy it.

In a small business, every dollar matters. So, investing large amounts of money in advertising techniques that only result in 2 second visits to one's website is very counter productive. Using the error marketing technique, increases the stickiness of the advertiser's website. Visitors do not just click over and click back. They stay. With more people knowingly more about a product and its benefits comes the increase likelihood of a purchase, referrals and residual word of mouth advertising.

Source by John Reed

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