Introduction To Affiliate Marketing

I’ve encountered many new enthusiastic online newbies who are interested in making some extra cash on the internet, but have little idea what is involved in affiliate marketing. This video from provides a succinct yet fairly comprehensive introduction to affiliate marketing that examines the basics as well as the pros and cons.

Affiliate marketing is a way of making money online by selling someone else’s products. Digital, information products are one popular sector. Products like healthcare supplements are another.

Commissions can vary but, in some cases, can be as much as 100%. The good news is that, with the exception of marketing, everything about the product is the responsibility of the product provider. The bad news? You are in competition with other affiliates and have no control over pricing or building a customer list.

The first essential is finding a profitable niche. In sum, you’ll want to avoid saturated market niches with low commission returns and find sellers that have a positive reputation with a number of tools to help your marketing efforts.

This is more advance topic and we explore this in greater detail in our Niche Marketing Blueprint video Tutorial series.

Another introduction to affiliate marketing you might appreciate is our 300 Niche Marketing Ideas post.

It’s often a good idea to try the product yourself before you begin to marketing it. The added expense to your marketing budget could save you time and money in the long run. In some cases, as with new software, the developer will allow new affiliates a free review copy.

No introduction to affiliate marketing would be complete without mentioning the most popular affiliate marketing platforms:

JVzoo is an excellent source of digital products that can be promoted as an affiliate. This platform has a lot of benefits, but not all product creators here will accept your application on the spot. In some instances, you’ll have to prove you have some marketing ability before taking you on.

Clickbank is probably the most well-known affiliate platform. You can usually begin here immediately. Clickbank also focuses on digital goods, but, there is a much wider niche selection on Clickbank. One drawback is that Clickbank has a very generous refund policy. So don’t count your chickens before they’ve completely.

Another popular site is CJ (formerly Commission Junction). This platform has an extremely wide selection of physical goods from traditional brick and mortar businesses as well as online merchants.

Similar to CJ is Amazon Associates which also is primarily concerned with physical goods. Almost everything that Amazon sells here can generate a sales commission, they rate is fairly low. There are some higher ticket sales items that can generate more and many affiliate marketers have stores like Nuts Gift Baskets, say, or Tea Cup Sets that are devoted strictly to promoting goods sold on Amazon.

The conclusion of this introduction to affiliate marketing recommends some methods of developing an affiliate marketing business. This blog goes into greater detail about these posts like Email List Building Strategies and How To Start A Successful Blog.

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