Cash Converters: Unexpected Expenses Commercial

Surdell and Partners has created and produced multiple commercials to promote Cash Converters and CashMax in Canada. In this spot we used several dramatic scenarios to illustrate life’s “unexpected expenses” and presented Cash Converters and CashMax as reliable sources for fast cash. We added a strong offer to encourage new loans. The commercial succeeded in driving the companies’ loan business and has become an integral part of an ongoing campaign.

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