Blogs have taken the internet by storm. More and more people are setting up blogs, and in the most part they die off within their first year, before they pick up any momentum. Most people set up blogs to build their reputation, sell products and get traffic to sell ads.
Although blogs have been around for a while, many small businesses are still not taking advantage of all the benefits a small business blog can provide to your bottom line.
- Creates awareness about your service / product
Many businesses have great, innovative products – especially in the technology sector. A major problem small businesses run into is getting the word out about their product on a small marketing budget. Creating a blog will create awareness about your product and perfectly drive sales.
- Builds your reputation as a subject matter expert
If you are an expert in your field, it is very beneficial to write about what you do and how you do it. The quality of your content is key. It may seem counter-intuitive to give away your "secrets" – however most people will find your articles because they are not the experts and are looking to learn.
- Strengthens your Search Engine Optimization strategy
The better quality articles you write, the more likely it is that other people will link to your articles. Link popularity is one of the most important aspects of SEO. Additionally, with correct code structure, you can create an internal cross linking strategy that will drive your PageRank higher.
These are some of the benefits of blogging for small business. Setting up a blog is very cheap, often times free ( www.blogspot.com or www.wordpress.com ) and all you have to risk is your time.